The success of any sports event lies in the number of people that attend it. As an organizer, you want a large number of people to attend the event and have a good time. So that they continue to return in future events.
This is only possible if you market your event properly and reach out to a wider audience. To make your cricket tournament, you will need lots of fans to attend the event. Not just to fill the seats, but to create the atmosphere of competitiveness.
There are several ways you can market your cricket tournament for your school to bring in crowds of fans.
Create a catchy name
Your event’s name is the first interaction potential attendees will have with your tournament. The rule of thumb here is to create something that is easy to remember and catchy. Brainstorm with your team to come up with an appropriate name.
If there is a trophy involved, then you can start by naming your tournament after it. Otherwise, you can use a name generator online to come up with a few options.
Use creative posters
Pictures convey what words cannot. If you can communicate with your attendees visually, it is a good idea to do so. The best way to do that is via posters. They are eye-catching and engage your target audience better than text updates. Not only can you print them and put them up in different locations, you can use the digital image of your poster and share it online.
You’ll find several resources online which you can use to create a free poster for your cricket tournament such as PosterMyWall. It offers thousands of cricket poster templates that you can choose from, modify, download and use.
You can also take advantage of the easy-to-use tools provided by PosterMyWall to create something original from scratch.
The Prince of Wales College created a poster for an inter-schools cricket tournament with a rival school. The design is simple and features a picture of both teams, but it gets the job done and informs the potential attendees of the event to come.
Work with Influencers
Promote on Social Media
Social media is your friend for marketing anything in 2022. It allows you to reach out to a broad audience completely free. It is a great way to also let your audience know of any changes to the planned events or any additions that may come up. Those who miss a match can remain up to speed thanks to the updates you would provide on your social media channels.
- Make specialized pages and accounts for the event to consolidate content in one place.
- Create simple but effective hashtags to build up hype and make it easier to track conversations about the event.
- Offer teaser content on these accounts as well. Such as revealing the team’s players one by one on a daily basis leading up to the event.
- Hold giveaways and lucky draws offering items such as autographed merchandise.
- Hold polls before matches are set to take place to build up hype.
Sponsorships are a great way to enhance your marketing strategy. Not only do they help in promoting your events, they can also help you bear the expense of your tournament as well. Acquiring relevant sponsorships for your events lends its credibility. This means your audience is much more likely to take your cricket tournament more seriously.
What’s more is that sponsors sometimes run their own marketing campaigns. Whether you will run marketing campaigns separately or make a combined effort, will need to be decided between you and your sponsors.
The key with any marketing strategy is consistency. Create a message, choose a medium and then deliver the message to your target audience. To promote your cricket tournament, you can also engage rival teams and get them to promote the event as well. As you all are stakeholders in the tournament, they will be inclined to participate.
You can put up posters in your schools, your local cricket clubs and associations and also share them digitally on your social media accounts. If you follow the advice given above, your tournament is bound to be a success.