The UNLV proposed stadium is getting a 100-yard video scoreboard to go along with their 60,000 seats. The 100-yard video board would be larger than the 80-yard video board at Cowboys Stadium. The idea for the large video board is to host "mega events" called UNLV Now.
Allowing a multi-purpose stadium on the UNLV campus host other events outside of Rebel's football is a way to make the stadium be financially viable. Las Vegas is a city that can pull a stadium off of this size to host these huge events:
"This project is a game changer for UNLV and Las Vegas," said Don Snyder, UNLV Now's project lead. "It's an important and significant project for the state as well. It's the next big thing."
A few of the hopeful events that the stadium would host are a potential Mountain West football title game, college football bowl game, a NFL exhibition game, UFC International Fight Week, title boxing bouts, trade shows or hosting events like Country Music Awards.
"We will secure a lot more events if we have this stadium," said Pat Christenson, the president of Las Vegas Events, which seeks to attract major events to southern Nevada. "Because this venue itself will become an attraction, it's going to help sell more tickets. With the event, the Las Vegas (Strip) and the venue, it's going to be a highly powerful marketing combination."
There is a study done by University of Michigan's Center for Sports Management which said that if the stadium hosts 15 events per year could produce $393.2 million a year. That would go a long way to pay for the stadium, and one of this magnitude.
Seems like the idea behind the stadium is to have these other events be the main draw, and then have UNLV football and other team sports use the arena. The price of the stadium is expected to be around $800 million, and is looking a partnership between multiple parties:
"This is a three-way partnership between UNLV, our private partner (Majestic) and the industry," Snyder said, "It's natural that they play a role."
Majestic is still seeking more private funding to build the stadium, and some money is likely to come from local hotel and casinos to help make up the difference.
If this stadium does get built it will be a huge game changer for the UNLV football team by drawing in good opponents at their place, as well as for recruits who want to play in this gigantic stadium. Plus, it could help the Mountain West and their partnership with the Las Vegas Bowl, because with that type of stadium it could very easily move up the bowl pecking order.
The stadium, scheduled for completion in 2017, features a retractable roof, two clubs, six 300-seat mega-suites and more than 50 standard suites.