I've read on this site that TV households in certain cities really don't matter because blah, blah, blah. Basketball doesn't count because of blah, blah, blah.
I've spent 20 years on the marketing side of the media. While it might sound good to promote your views you are presenting an incorrect view from the media standpoint. Eyeballs are important and the Big East wins hands down. While basketball is not the driving force the content and viewership are important. People do tend to have loyalty to what they are familiar with. If you follow Big East basketball, say Providence, you are likely to show interest in the Big East football as well.
The real question is how long will the Big East be able to hold these numbers. One thing that is certain is these numbers will hold for 2013 and Boise and San Diego will benefit financially as well as from increased national exposure.
Here are the actual numbers:
|
Big East |
Total Viewership |
||
|
Rank |
Nielsen Market |
School |
TV Homes |
|
1 |
New York |
Seton Hall/St Johns |
7,387,810 |
|
3 |
Chicago |
DePaul |
3,493,480 |
|
4 |
Philadelphia |
Temple/Villanova |
2,993,370 |
|
5 |
Dallas |
SMU |
2,571,310 |
|
8 |
Washington |
Georgetown |
2,360,180 |
|
10 |
Houston |
Houston |
2,185,260 |
|
14 |
Tampa |
South Florida |
1,788,240 |
|
19 |
Orlando |
Central Florida |
1,465,460 |
|
26 |
Baltimore |
Navy |
1,097,310 |
|
28 |
San Diego |
San Diego State |
1,077,600 |
|
30 |
Hartford - New Haven |
UConn |
1,006,280 |
|
34 |
Milwaukee |
Marquette |
907,660 |
|
35 |
Cincinnati |
Cincinnati |
896,090 |
|
49 |
Memphis |
Memphis |
669,940 |
|
53 |
Providence-New Bedford |
Providence |
620,010 |
|
53 |
New Orleans |
Tulane |
643,660 |
|
65 |
*Boise/Twin Fall/ Idaho Falls |
Boise State |
456,550 |
|
99 |
Greenville-N.Bern-Washngtn |
East Carolina |
307,610 |
|
Total Big East Footprint: |
31,927,820 |
||
|
MWC |
Total Viewership |
||
|
Rank |
Nielsen Market |
School |
TV Homes |
|
6 |
San Francisco-Oak-San Jose |
San Jose State |
2,506,510 |
|
17 |
Denver |
Colorado State |
1,548,570 |
|
33 |
Salt Lake City |
Utah State |
927,540 |
|
40 |
Las Vegas |
UNLV |
737,300 |
|
45 |
Albuquerque-Santa Fe |
New Mexico |
710,050 |
|
55 |
Fresno-Visalia |
Fresno State |
574,800 |
|
71 |
Honolulu |
Hawaii |
434,730 |
|
90 |
Colorado Springs-Pueblo |
Air Force |
343,160 |
|
108 |
Reno |
Nevada |
271,020 |
|
165 |
Casper-Riverton |
Wyoming |
56,460 |
|
Total Mountain West Footprint: |
8,110,140 |
||
|
Big East |
Football Only |
||
|
Rank |
Nielsen Market |
School |
TV Homes |
|
4 |
Philadelphia |
Temple/Villanova |
2,993,370 |
|
5 |
Dallas |
SMU |
2,571,310 |
|
10 |
Houston |
Houston |
2,185,260 |
|
14 |
Tampa |
South Florida |
1,788,240 |
|
19 |
Orlando |
Central Florida |
1,465,460 |
|
30 |
Hartford - New Haven |
UConn |
1,006,280 |
|
35 |
Cincinnati |
Cincinnati |
896,090 |
|
49 |
Memphis |
Memphis |
669,940 |
|
53 |
New Orleans |
Tulane |
643,660 |
|
26 |
Baltimore |
Navy |
1,097,310 |
|
28 |
San Diego |
San Diego State |
1,077,600 |
|
65 |
*Boise/Twin Fall/ Idaho Falls |
Boise State |
456,550 |
|
99 |
Greenville-N.Bern-Washngtn |
East Carolina |
307,610 |
|
Big East Football Only Footprint: |
17,158,680 |
There are 10 Comments. Load Now.
Shortcuts to mastering the comment thread. Use wisely.
C - Next Comment
X - Mark as Read
R - Reply
Z - Mark Read & Next
Shift + C - Previous
Shift + A - Mark All Read
Comment Settings
Live comment alert: Hide it!
Comments for this post are closed.