PHOTO: Mountain West Super Secret New Logo Is Released And It Falls Short Of The Hype

So, the secret and hyped new Mountain West logo was released today:

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So... yeah. At least we can say it is still a bazillion times better then the Big 10 division names 'Leaders' and 'Legends.'

Here is what one of the commenters said in a prior post about the logo: "kind of reminds me of the current White Castle logo." So, judge for your self.

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It is very similar, and really not too creative.

The word 'corporate' was tossed around in the press conference which is fine, but it shows little creativity on the leagues part. I get the removal of the Mountains since the league will have Hawai'i and is losing Utah and BYU, but the inverted color scheme and using a play on the similar shape of 'W' and 'M' seems a bit amateurish and not corporate.

Then again it is just a logo, but I think the league should have keep the name Mountain West in the logo and not off to the side, because no one will know what the block M and W is without the name Mountain West next to it.

The big fuss over keeping this new logo a secret and hyping it up was a bit much in my opinion.

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