... The Mountain West Conference, will roll out a hush-hush new logo next month as part of efforts to market its changing look. Even some conference members say they might not see the secret new logo until its scheduled June 6 roll out. For example, UH officials said copy for a Hawaii advertisement that is scheduled to run in Lindy's MWC regional football preview magazine will be sent to the conference office in Colorado, where the logo will be inserted before it is sent to the Wisconsin publisher.